IAA 2015 – Sound Branding for the Automotive Industry

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November 12, 2015
IAA 2015 – Sound Branding for the Automotive Industry

Every year at the International Motor Show (IAA), the FrankfurtRheinMain GmbH holds an “Automotive Breakfast”. Each year has a new theme and this year it was “Marketing”. (…) The theme of Sound Branding was addressed by the speaker, John Groves, director of GROVES Sound Branding. He explained the importance of sound in brand communications and…

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Brands: Don’t Let Music Be an Afterthought in Marketing

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August 17, 2015

Smart Brands Are Putting Music First. Tips for Marketers By M.Paone. Published in AdAge (Edited: ) The beauty of music is its ability to punch you in the gut and evoke an emotional response. While visual form alone can have a strong emotional effect, rarely can it hit the soul as hard as music can….

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Audio Branding Society Founding Member

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November 19, 2014
Audio Branding Society Founding Member

GROVES is proud to be a founding member of the Audio Branding Society. This recently formed international industry forum is the one and only of its kind. Membership provides a seal of quality and professionality. The aims of the Audio Branding Society are to accelerate the professionalization of the growing industry and to sharpen its…

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National anthems at the World Cup

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July 1, 2014
National anthems at the World Cup

How Does Your Country Sound? National anthems at the World Cup by John Groves. Sport without music would be unimaginable. From the solitude of the single jogger to the multitudes of cheering crowds, music has always had a close connection to sport. Haile Gebrselassie, the famous Ethiopian long distance runner sets world records by running…

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ADC Award for the ZDF Boom Box

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April 29, 2014

The ZDF Boom Box project was awarded bronze in the category „Promotion Event“ at the ADC Award 2013. It was developed by the agency CE+Co for ZDF kultur. The sounds and programming came from GROVES!

The Boom Box is a giant interactive musical instrument. Each of the 16 pads triggers its own sound when stepped on. Watch the video to see how fancy footwork results in some rather creative music!

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