Corporate Sound everywhere and always
On insurance reps ipads in six countries

  • Client:Winterthur
  • Market-Sector:Insurance | Financial
  • Service:Brand Sound Consultation & Sound Identity Development
Winterthur used the full scope of our structured system. After a very successful development, including the production of a number of Brand Sound Elements including TV commercials, we started the international rollout. Ironically, upon completion, the company was acquired by AXA and the project ended.

About the client
The Winterthur Insurance is an international Company with its head office in Switzerland.With a market share of 20%, Winterthur is the clear market leader.

About 5300 employees are busy applying their know-how for the Swiss clients. A network of 49 General agents, 225 main agents and more than
15.000 field agents insure a close personal contact with the clients. 1.46 million People in Switzerland are Winterthur insured and have signed 2.86 million policies.

The task
In a fiercely competitive European market, Winterthur decided on a new brand strategy. Their visual identity was to undergo a facelift, comprising of a new house font, new design elements and modified brand colours. Aware of the constantly increasing amount of communication via Audio/Visual channels, the need of a clear and unique Sound Identity was recognized.

The main objectives of the Sound Identity were :
  • to enforce the brand profile
  • to notably increase recognisability
  • to improve of media efficiency in all sound-related communications.
The result
In the framework of a structured process, a complete Sound Identity, derived from the brands core values , was developed and implemented. The resulting brand conform music reflects the brand attributes "tradition" and "heritage". A corporate song entitled "To The Future" was composed on the basis of a Sound Logo and was used to successfully launch the Sound Identity in all territories*. By consequently adhering to the rules as set out in the Brand Sound Guide, Winterthur has become the Sound Branding benchmark in it’s marketing sector. We provide constant monitoring via Sound Tracking to ensure that they stay the benchmark. In the Sound Branding process, the following tools were used: Brand Audit, Market Review, (TV & Call-centres) Applications Analysis, Sound Workshop, Sound Production, Brand Sound Guidelines, Sound Tracking.

The Brand Sound Identity package comprises of:
  • Corporate Song
  • TV Spot
  • On-hold loop
  • Ring-tones
  • Internet Sounds
  • Corporate Video
  • Sound Logo
  • Radio Spot
Winterthur Brand Sound Design
Winterthur TV Ad
Winterthur Brand Sound Guidelines