Welcome to GROVES

GROVES Sound Branding is widely known as specialist in the areas of company and brand sounds and worked on a variety of regional, nation and internation brands. As pioneers in this field, our methodology has provided a basis for what has become somewhat of an industry standard. We are proud to have been involved in shaping the sound of some of the worlds most respected brands.

With headquarters in Hamburg and representatives in London, Amsterdam, Stockholm, Shanghai, Dubai and Santiago de Chile count considerably companies such as TUI, Olympus, EnBW, Ramazzotti, DATEV, LBS, bonprix, Gerolsteiner, Dea, Wrigleys, Mentos, Bacardi, Audi, Nivea, Visa as well as a variety of Radio- and TV-Channels to our clients.

Welcome to GROVES

Our Clients

Ramazzotti

Ramazzotti

Sound Identity Development

Olympus

Olympus

Sound Identity Development

PUMA

PUMA

Music Production

TUI

TUI

Sound Identity Entwicklung

Aegon

Aegon

Sound Identity Development

LBS

LBS

Sound Identity Development

EnBW

EnBW

Sound Identity Entwicklung // Medial Sound

Austrian Airlines

Austrian Airlines

Sound Identity Development

koelnmesse

koelnmesse

Sound Identity Development

Our Sound Branding Services

Getting Brands Heard!

Sound Logo Production

Sound Logo Production

The first step to a Sound Identity

Corporate Song Development

Corporate Song Development

For everyone, who is looking beyond a logo

Workshop Moderation

Workshop Moderation

With system to a differentiated and consistent brand sound

Retail | PoS Sound

Retail | PoS Sound

Customised solution to enhance sales auditive

Brand Sound Guidelines

Brand Sound Guidelines

Clear rules for the usage
of sound and music

Sound Check

Sound Check

How do you sound?
Make the GROVES Sound Check!

What is Sound Branding

Sound Branding is about using sound and music as an instrument for creating awareness and recognition in much the same way we usually do with visual design elements. A Sound Identity makes the perception of a brand steerable and provides a constant familiar association.

What is Sound Branding

Where does Sound Branding fit in

Sound Identity transports the brands personality and attributes in much the same way that visuals, architecture and language do. It is developed,  implemented and managed by following a logical structured system as an integral part of a holistic brand management strategy.

Where does Sound Branding fit in

How does Sound Branding work

Sound Branding is systematic – both in its development and its implementation. Attributes are translated to the auditory level and communicated consistently across all touch-points and applications. A common uncoordinated use of music is replaced with intentional "made-to- measure" brand sound signals. These signals ensure recognition and help provide differentiation.

How does Sound Branding work

The Benefit

Brand Recognition

Brand Recognition

Emotionalisation

Emotionalisation

Return on Investment

Return on Investment

With System to a Sound Identity

With System to a Sound Identity

Learn more about the Methods of GROVES

The GROVES Sound Branding System
Your Sound. Everywhere. Always.

As sound branding consultants, we develop and manage company- and brand sound identities by giving brands their own distinctive voice. With the help of natural or conditioned associations as bridges to meaning for the unique voice, recognition, differentiation and identification values ​​can be created, which effectively support brand management and brand image control.

The GROVES Sound Branding System is designed to understand these values ​​in the context of the market and brand to control an efficient production of an individual sound identity.



Send us
a mail!

or give us a call...

 

 

Phone

+49(40) 47 10 35 0

GROVES Sound Branding GmbH
Isekai 20 // 20249 Hamburg

information@groves.de

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Our Terminology

A sound identity can only be one element, such as a sound logo or a branded song, or a complete set of interlocking matching elements. The secret to making it right is to send the coherent and clear signals consistently in all contact points and applications. This distinguishes brands from one another and makes them noticeable. Recent research provides hand-proof evidence that sound and music have the ability to control the perception of quality and value, which inevitably affects the purchasing decision. One more reason why the strategic implementation of music and sound should not be neglected.

Sound Branding / Audio Branding

(acoustic brand management) is the strategic development and implementation of a sound identity. The identity is represented by the sound branding elements, sound dimensions and the brand voice. The sound elements are implemented in the entire communication mix, if possible in the products and also in the corporate communication.

Sound Dimensions

answer the question of which music genres are best suited for the brand and transport their values best. The implementation of a Brand Sound Identity is carried out e.g. at events, POS, trade fairs, web radio or CD compilations. Together with the elements of sound branding and brand voice is the Sound ID created.

Sound Logo / Audio Logo

is the acoustic counterpart to the visual logo, making it one of the most popular and most commonly used elements in sound branding.

Brand Song

is a piece of music that is exclusively composed for the brand. The brand song is consistently used in brand communication and should incorporate the Sound Logo and the Brand Hookline.

Soundscapes

are pieces of music, which are derived from the brand song. Their style and genre is in the defined sound territory of the brand, but rarely correspond to a known songform (stanza, refrain ...). They are rather being used as a loop to control the atmosphere of a place.

Sound Icons

are sound branding items in their shortest form. As a rule, these are fragments of other Brand Sound Elements, such as, the Sound Logo. The most well-known examples are signal tones, e.g. for navigation devices. Nevertheless, the goal is again to develop an "acoustic context" and trigger a brand memorandum within milliseconds.

Web Loop

is the usage of Brand Song or SoundScape in the application Internet. Here mostly in combination with sound icons for roll-overs or page-turns.

Jingle

describes the extended form of the sound logo. Example LBS: The sound logo is the 3 notes "LBS". The whole jingle is "We give your future a home - LBS."

Product Sounds

are sounds that are being used in the product itself. As functional sounds they can be used as e.g. informative assistant (e.g. navigation or warning-sounds) or for identification purposes (e.g. MacBook start-up sound).

Brand Sound Identity

is the consistent build-up of a brand's own acoustic identity. Analogous to the visual identity, the sound elements are derived from the brand values ​​and the positioning. The aim is to build a uniform identity with a high recognition value. Design areas are: Sound Branding Elements, Sound Dimensions and Brand Voice.

Brand Sound Elements

are the elements that are exclusively produced for the brand. These include: Sound Logo, Brand Song, Sound Icons, Brand Score or Brand Hookline. These elements should reflect the brand values ​​in their acoustic dimensions and differentiate themselves from the competition and from already existing sound elements in the communication environment.

Brand Score

is the appropriate acoustic backdrop (reflection of the brand values) in brand communication. In contrast to the Brand Song, the Brand Score is rather illustrative and can come from the instrumental version of the brand song. Examples of application areas: sounding of the radio spot or the company film, background sound at events and POS sound. In the Brand Score, the Sound logo and the Brand Hookline - if available - are integrated.

Brand Voice

is the speaker voice, which best reflects the brand values. The most important parameters in the selection are sound of the voice, pitch, volume, rhythm and re-recognition. The Brand Voice should be used consistently in all applications and brand touch points.

Ringtone

is a very flexible sound source for applications such as the mobile phone. Since the phone is carried around, the brand communication can be broad to new places. The pieces of music are mostly derived vom the Brand Song (Refrain) or Jingle.

Phone-Loop

is the usage of brand song or sound scape in the phone application. Sometimes also referred to as Call-Center, it is usually being implemented with a speaker.

Sound Tattoo

is the term for setting the melody of a sound logo as an overlay to e.g. an already existing piece of music (in a sufficient tempo and appropriate key).

Our Terminology