ear-today-gone-tomorrow-the-programmatic-audio-advertising-symphony
Programmatic audio advertising is making waves in the world of digital marketing. Whether you’re an enthusiastic audiophile, a curious learner with your ears perked up, or someone who’s more comfortable in the world of visual ads, this blog is about to drop some audio wisdom that will leave you humming with excitement.
The 3 ingredients of successful Sonic branding
Brands can use sound to reach their customers and, at the same time, build a unique sonic identity that makes them instantly recognisable!
The Importance of an auditory UX in the Age of Instant Gratification
The modern UX is like a powerful drug that constantly triggers our brain’s reward system. For example, you walk 10,000 steps, your Apple Watch congratulates you and you feel… yes, pleasure.
Music and AI? GROVES at the Parallel Dimensions | Berlin
GROVES on the role of artificial intelligence in the context of music, media and composition at Parallel Dimension in Berlin on 8 November.
Healthcare Marketing – Striking the Right Tone
Brands want to differentiate themselves from the competition and trigger emotions with a characteristic sound. Why is an acoustic signature important, how can brand values be translated into music? There is much untapped potential when it comes to brand sound in the healthcare sector.
koelnmesse
koelnmesse koelnmesse – “We energize your business.” ABout the client Koelnmesse, based in Cologne, is a globally operating trade fair organization. Annually, it hosts approximately 80 trade fairs, exhibitions, and special guest events. In addition, Koelnmesse’s congress centers and various venues are the sites for up to 2000 conferences and assorted events, held both concurrently […]
EnBW
EnBW EnBW – Shaping the future. with Ideas, Enthusiasm and Experience. about the Client The EnBW Energie Baden-Württemberg AG is a listed energy supply company based in Karlsruhe. In terms of revenue, the company is the third-largest energy company in Germany after Uniper and E.ON. In addition, EnBW also operates nationwide (with a focus on […]
TUI
TUI // Sound Branding Sound identity management for the largest travel company in the world Info We developed the first sound identity for TUI in 2005. Since then, it has been updated regularly. As the official Sound Guardian of the brand, we have managed the music for countless applications in many countries. All music […]
Why is it important to have an Audio Logo?
An audio logo, akin to a visual logo, serves as a key component of a brand’s audio branding. This brief, distinctive sound clip embodies the brand’s identity and is adaptable across various media such as TV, radio, and digital platforms. Its primary purpose is to establish a consistent and potent auditory presence for the brand.
F-Secure
F-Secure – Invisible Invaders Campagne What do cyber attacks actually sound like? As part of the “Invisible Invaders” campaign, we were asked to develop a concept for interpreting data and making it comprehensible with the help of sound. The task was to design sounds for each individual attack category that harmonize with each other and […]
