The Growth of the VUI
Music in retail has the potential to increase sales by more than 10%. The study looks at the behaviour of weekday shoppers who are exhausted from their working week and react positively to the atmosphere created by music in the store. This leads to more spontaneous and generous purchasing decisions. Discover how carefully selected music can improve the effectiveness of retail environments.
Maximising Retail Sales: The Effect of Music
Music in retail has the potential to increase sales by more than 10%. The study looks at the behaviour of weekday shoppers who are exhausted from their working week and react positively to the atmosphere created by music in the store. This leads to more spontaneous and generous purchasing decisions. Discover how carefully selected music can improve the effectiveness of retail environments.
Revving Up Brand Presence
Die moderne UX ist wie eine starke Droge, die ständig das Belohnungssystem unseres Gehirns auslöst. Sie gehen zum Beispiel 10.000 Schritte, Ihre Apple Watch gratuliert Ihnen und Sie fühlen… ja, Freude.
TUI
TUI // Sound Branding Sound Identity management since 2005 for the largest travel company in the world Info We developed the initial Sound Identity for TUI in 2005. Since then it has been regularly updated. As official brand sound guardians, we have administered music for countless applications in many territories. All music use is centrally administered […]
Riyadh Metro
RIYADH METRO – Sound Logo Development The King Abdulaziz Project for Riyadh Transport turned out to be one of the most exciting projects in the transformation of the capital of Saudi Arabia. Up to now public transport in Riyadh was underdeveloped and not a popular means of getting around the city. The majority of the […]
Ramazzotti
Ramazzotti // Sound Branding “Gioia Della Vita” – the Italian Zest for Life How do unforgettable moments sound? This was one of the key questions within the Ramazzotti sound identity development project. For a long time, Ramazzotti focused its communication on the core product “Ramazzotti Amaro” – a herbal liqueur with a brand awareness of […]
Olympus
Olympus // Product Sounds Sound Design for intuitive Navigation of Medical Equipment Olympus Electrosurgical Generator ESG-400 About the Client Olympus is a manufacturer of optical and digital devices that was founded in Japan in 1919. In addition to cameras and dictation machines, its products also include endoscopes, microscopes, as well as other medical and industrial […]
Datev
DATEV // Sound Branding DATEV – Comprehensive sound branding with a system Zukunft gestalten. Gemeinsam. What does the future sound like? What does togetherness sound like? As part of the implementation of the DATEV sound identity, these questions had to be explored, clarified and structured. About the Client DATEV eG is the software house and […]
Aegon
AEGON – Holistic sound branding with a system Transform Tomorrow. “Brands are remembered in different ways, and sound is a great tool for that,” says Wendel Hofman, Group Brand Manager at AEGON. “We want the AEGON soundtrack to evoke positive, happy feelings. That’s why we have developed AEGON music for every occasion. As we continue […]
LBS
LBS – An Evolution instead of a Revolution Building brand values in a targeted manner. ChatGPT We were tasked with evaluating the utilization of audio elements in the brand’s television advertisements and to provide recommendations for enhancing its sonic branding. In the course of our analysis, we unearthed a gem. A 40-year-old jingle, deeply embedded […]
