Music in retail has the potential to increase sales by more than 10%. The study looks at the behaviour of weekday shoppers who are exhausted from their working week and react positively to the atmosphere created by music in the store. This leads to more spontaneous and generous purchasing decisions. Discover how carefully selected music can improve the effectiveness of retail environments.
Die moderne UX ist wie eine starke Droge, die ständig das Belohnungssystem unseres Gehirns auslöst. Sie gehen zum Beispiel 10.000 Schritte, Ihre Apple Watch gratuliert Ihnen und Sie fühlen… ja, Freude.
Programmatic audio advertising is making waves in the world of digital marketing. Whether you’re an enthusiastic audiophile, a curious learner with your ears perked up, or someone who’s more comfortable in the world of visual ads, this blog is about to drop some audio wisdom that will leave you humming with excitement.
GROVES on the role of artificial intelligence in the context of music, media and composition at Parallel Dimension in Berlin on 8 November.
Brands want to differentiate themselves from the competition and trigger emotions with a characteristic sound. Why is an acoustic signature important, how can brand values be translated into music? There is much untapped potential when it comes to brand sound in the healthcare sector.
An audio logo, akin to a visual logo, serves as a key component of a brand’s audio branding. This brief, distinctive sound clip embodies the brand’s identity and is adaptable across various media such as TV, radio, and digital platforms. Its primary purpose is to establish a consistent and potent auditory presence for the brand.
“If I were a toy!” The Smyths Toys campaign is among the 10 best advertising campaigns of this year! GROVES provided the music for the German Version!
“If I were a toy!” The Smyths Toys campaign is among the 10 best advertising campaigns of this year! Our adaptation of the Smyths Toys UK campaign “If I were a Toy” lands in the YouTube charts of the most successful advertising campaigns of the year. In the TV commercial, little “Oskar” experiences the fantastic […]
Cotton Made in Africa – Music Made in Hamburg We are thrilled to have contributed to Cotton made in Africa’s newest initiative. Our role was to enhance the project’s latest image film with a unique and memorable sound identity. This sound logo translates the brand’s essence into an acoustic form, establishing a distinctive auditory identity […]