Auditory UX and Instant Gratification
How can brands compete in an increasingly attention deficit world? Through Sound Branding, of course! Click to learn more.
Music for McDonalds Christmas ad
400,000 clicks on YouTube in just one week! We are really happy to have been asked to compose and produce this song for little Emil, the lonely polar bear. We have even Christmasified the sound logo! Watch the video here. The first Christmas stands are already being set up here in Hamburg. It is not long now until the Advent season. […]
DATEV – Genossenschaftliche Plattformstrategie
As part of DATEV’s cooperative platform strategy, four videos have been developed on digitization and cloud solutions. As one of the largest IT companies in Germany, DATEV wants to position its own online platforms as digital and comprehensible tax tools, thereby opening up additional clients for the cooperative members. DATEV’s sound identity was one of […]
Video: “The Neglected Potential of Music and Sound in Branding, Communications and Healthcare”
John A. Groves spoke at the DIA, the largest global conference on digital insurance, introducing innovative new technologies that revolutionize the insurance industry. Watch the video of his talk on the impact of disruptive technologies in the music production process and the neglected potential of sound in preventive and occupational health care.
