Product Sound Design
Auditory UX
GROVES Sound Branding's area of expertise is in Company and Brand Sound
Product Sound for Medical Equipment
Music and Sound offer us the possibility to positively influence our lives. Based on our experience with clients such as Olympus, Hocoma, Hevert, and Allergopharma, we created the GROVES Medical unit that specialises in Product Sound Design for Medical and Therapeutic Applications.
There are currently two orientations within GROVES Medical:
Medical Sound Design – Music production and sound design for medical devices (HF generators, respirators, sound elements according to DIN EN 60601-1-8)
Medical Sound Research – Development and production of sound stimuli to improve sensory states (anxiety, stress, concentration, sleep, …)
Approach
- Hardware Set-Up (exact replication
- Sound Production
- Implementation
Din-Norm based Product Sound Design
Services
- Implementation according to DIN EN 60601-1-8 / IEC 60601-1-8: 2006
- Comprehensive Format Conversion Options
- Prototype Production
- Project Implementation and Coordination via Online Web Applications
Development Unit for Electro-Mobility
Services
- Prototype Production
- Project Implementation and Coordination via Online Web Applications
- Extensive Options for Format Conversion
- Expert Knowledge on Interpretation of Standards and Regulations
- ThinkTank: Acceptance of Autonomous Driving through Sound
Auditory UX Design for the Automotive Sector
From the summer of 2019, electric and hybrid cars in city traffic must make an artificial noise to identify themselves. With these new regulations, Europe is following the US Highway Traffic Safety Administration (NHTSA) regulation on road safety for electric cars.
This system is called AVAS (Acoustic Vehicle Alerting System).
The framework for the sounds are defined in a document called “Minimum Sound Requirements for Hybrid and Electric Vehicles”. However, they offer room for interpretation especially in regards to the emotionality and recognizability of individual brands and models
GROVES has created a specialist unit which has surveyed the needs and regulations in this area. We are capable of developing unique, regulation-conform sounds and simulating them for presentation, using our own custom prototypes.
As well as designing sounds for the exterior, we also offer our services for general Product Sound Design, paying special attention to the auditory perception of the vehicle’s functions (UX).
Auditive UX Design für Automobilbranche
Ab Sommer 2021 müssen Elektro- und Hybridautos im Stadtverkehr künstliche Geräusche von sich geben. Mit diesem Reglement folgt Europa der Vorschrift der US-Behörde für Verkehrssicherheit NHTSA (National Highway Traffic Safety Administration) zum Thema Verkehrssicherheit von Elektroautos.
Das System hört auf den Namen AVAS (Acoustic Vehicle Alerting System).
Zwar sind innerhalb der sog. “Minimum Sound Requirements for Hybrid and Electric Vehicles” die Rahmenbedingungen der zu nutzenden Klänge definiert, bieten jedoch enormen Handlungsspielraum, besonders in Bezug auf die Themenfelder Emotionalität aber auch Erkennbarkeit der jeweiligen Marken und Modelle.
GROVES hat zu diesem Themenfeld eine Unit ins Leben gerufen, die sich mit den Reglementierungen im Bereich befasst und anhand eigener Prototypen mögliche, eigenständige und dennoch konforme Klangdarstellungen simulieren kann.
Neben der Spezialisierung auf den „Aussenklang“ der Modelle, befassen wir uns zusätzlich mit Innenraumklängen (Soundscapes) sowie der Entwicklung von UX Sounds / Product Sound Design in Bezug auf die auditive Wahrnehmung jeglicher Fahrzeugfunktionen.
Entwicklungs-Unit für Elektromobilität
Leistungen
- Prototyp-Herstellung
- Projektumsetzung und Abstimmung über Online-Web-Applikationen
- Umfassende Möglichkeit zur Formatkonvertierung
- Fachwissen über Auslegung der gültigen Normen
- ThinkTank: Akzeptanz von autonomem Fahren durch Klang
Development and Design of Software Sounds
“The user experience is often the key to the success or failure of a software.”
We have many years of experience in the sound design for software – be it computer programs, apps or web solutions. Our customers are aware of the importance of sound for an optimal user experience.
We design custom navigational sound signals – like for start-up, shut-down, success or failure. We also have developed solutions for the sonification of large amounts of data to provide additional insights to status and statistics.
Auditory representation of a .json string? No problem!
We have supplied software sounds for companies such as DATEV, Olympus, and F-Secure and our sonification approach made us the “finalist of the VERBUND Innovation Challenge”.
Web- Programm- und App- Implementation
Services
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Support with Integration
(PHP, Swift, html5,…) - Prototype Production
- Project Implementation and Coordination via proprietary Online Web Applications
- Comprehensive Format Conversion Options
In-Product Testing
Services
- Prototype Production
- Questionnaire Creation for Test Scenarios
- Project Implementation and Coordination via proprietary Online Web-Applications
- Comprehensive Format Conversion Options
Product Sound Design for Consumer Electronics and Telecommunications
Microwaves, washing machines and digital cameras? Products can and should be able to “speak” to their users.
Products with recognisable, distinguishable and intuitive sounds make their usage easier, more efficient and more appealing.
From the sound design of the consumer products for Olympus – to providing telephone solutions for the brand, Gigaset – we answer the question “how” and “when” – and even “if” a product should have a sound.
In addition to design and production, our GROVES Sound Branding division can transform “generic product sounds” into recognisable signals of a Brand’s Sound Identity.
Interested? Contact us!
Product Sound Design für Consumer Electronics und Telekommunikations-Lösungen
Mikrowelle, Waschmaschine, Digitalkamera? Produkte können und sollten „sprechen“ können.
Der Einsatz erkennbarer, unterscheidbarer und logischer Klänge macht die Verwendung einfacher, effizienter und qualitativ ansprechender.
Seien es Consumer-Produkte unseres Kunden Olympus oder die Telefonlösungen der Marke Gigaset – wir geben die Antwort auf die Frage, ob und wie ein Produkt klingen sollte.
Zusätzlich zum reinen Design der Töne verfügen wir über unseren Bereich GROVES Sound Branding über die Möglichkeit, selbst „generischen Klängen“ eine erkennbare auditive Markenanbindung zu verleihen.
Interesse? Kontaktieren Sie uns!
In-Product Testing
Leistungen
- Prototyp-Herstellung
- Fragebogen-Erstellung für Testszenarien
- Projektumsetzung und Abstimmung über Online-Web-Applikationen
- Umfassende Möglichkeit zur Formatkonvertierung
