The King Abdulaziz Project for Riyadh Transport turned out to be one of the most exciting projects in the transformation of the capital of Saudi Arabia. Up to now public transport in Riyadh was underdeveloped and not a popular means of getting around the city.
The majority of the population gets around in their own vehicles or by taxi. The $22,5 billion King Abdulaziz Project for Riyadh Transport will allow public transportation for everyone: men, women and families.
The new metro system will meet the demands of the growing population while reducing traffic congestion and improving air quality. The project is revolutionary as well as visionary and will change the face of Riyadh forever.
The task included the creation of a sound logo for the new brand identity and was part of the development of an umbrella brand concept and logos, fonts, communications collateral and brand manual for the official Department of Transport, Riyadh, Saudi Arabia.
One of the largest transport infrastructural projects in the world, this automatic driverless network will be over 170 km and have 87 stations on six lines, and is scheduled for completion in 2018.
Some of the iconic metro stations have been designed by signature architects including Zaha Hadid and Snøhetta.
KING ABDULAZIZ PROJECT FOR RIYADH TRANSPORT – LOGO DEVELOPMENT, ©MDC // LOGO DEVELOPMENT ©MDC
Annette Kearney, Project Management
Tarek Atrissi, Type Design: Arabic & Latin Typeface
Christoph Groß-Fengels, Groves Sound Branding GmbH
Albert Piella i Blanch, Postproduction/Animation
Angela Mani, Logo Design, Corporate Design & Consultancy
Commissioned by mc agency for political PR in Berlin.
Related links and references:
1. World´s largest public transport system takes shape April 2016
2. Wikipedia Riyadh Metro