RIYADH METRO - Sound Logo Development

The King Abdulaziz Project for Riyadh Transport turned out to be one of the most exciting projects in the transformation of the capital of Saudi Arabia. Up to now public transport in Riyadh was underdeveloped and not a popular means of getting around the city. 


The majority of the population gets around in their own vehicles or by taxi. The $22,5 billion King Abdulaziz Project for Riyadh Transport will allow public transportation for everyone: men, women and families.


The new metro system will meet the demands of the growing population while reducing traffic congestion and improving air quality. The project is revolutionary as well as visionary and will change the face of Riyadh forever.

“The metro project has been the dream project of Custodian of the Two Holy Mosques (the late; note by the editor) King Abdullah.” Prince Khaled, 2013

The Task

The task included the creation of a sound logo for the new brand identity and was part of the development of an umbrella brand concept and logos, fonts, communications collateral and brand manual for the official Department of Transport, Riyadh, Saudi Arabia.


One of the largest transport infrastructural projects in the world, this automatic driverless network will be over 170 km and have 87 stations on six lines, and is scheduled for completion in 2018.
Some of the iconic metro stations have been designed by signature architects including Zaha Hadid and Snøhetta.


First of all I thank you very much for the excellent presentation to our top management as well for the intense and proficient work you performed (…). Today we got the feedback from our President which was (…) very positive. (…) He appreciates your high professional work, the sensibility expressed towards the local culture, the integration between the graphic logo, typography and sound, as well as the (…) scientific approach.


The Team

Annette Kearney, Project Management
Tarek Atrissi, Type Design: Arabic & Latin Typeface
Christoph Groß-Fengels, Groves Sound Branding GmbH
Albert Piella i Blanch, Postproduction/Animation
Angela Mani, Logo Design, Corporate Design & Consultancy
Commissioned by mc agency for political PR in Berlin.


Related links and references:
1. World´s largest public transport system takes shape April 2016
2. Wikipedia Riyadh Metro

RPTA Sound Logo

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