GROVES Sound Branding
Your Sound. Everywhere. Always.
Welcome to GROVES Sound Branding
GROVES Sound Branding is a specialist in the field of corporate and brand sound and we are proud to have been involved in shaping the sound of some of the worlds most respected brands. As pioneers in this field, our methodology has already become somewhat of an industry standard.
We have our headquarters in Hamburg, with representation in London, Amsterdam, Stockholm, Shanghai, Dubai and Santiago de Chile.
We are happy to have made music for a number of well-known companies such as TUI, Olympus, EnBW, Ramazzotti, DATEV, LBS, bonprix, Gerolsteiner, Dea, Wrigley, Mentos, Bacardi, Audi, Nivea, Visa and numerous radio and TV stations.
Our Sound Branding Services
Sound Logo Production
The first step towards recognition though sound
Corporate Song Development
For team-building and identification
Workshops & Tutorials
Stakeholder Buy-in through involvement
Retail | PoS Sound
Customized solutions for audio sales promotion
Brand Sound Guidelines
sound and music usage rules for a uniform and consistent brand perception
Assessment of a brands current use of sound
John Groves about the GROVES Sound Branding System
What is Sound Branding
Where Sound Branding fits in
How Sound Branding works
The system for developing a Sound Identity
More about the GROVES methodology
As a Sound Branding consultancy, we develop and manage corporate and Brand Sound identities by giving brands their own distinctive voice. With the help of associative and connecting Brand Sound Elements, recognition, differentiation and identification can be created, which effectively supports the brand management.
The GROVES Sound Branding System serves to make Brands Values understandable in the context of the market and the brand and to steer the efficient production and use of a custom Sound Identity.
By "Your Sound" we mean your own sound - not the sound of one of your competitors. It is specifically about differentiation and the creation of brand value through recognition. "Your Sound", also means a sound that suits you and one that can reproduce the brand attributes and personality audibly.
"Everywhere" refers to the contact points of the brand. Each visitor or customer should have a similar perception and experience the same associations with the brand through all communication channels. The applications and touch-points such as telephone, TV, radio, social media or POS are no exception.
"Always" means systematically using sound analogous to the visual corporate identity - all the time! Consistency is important. For this purpose, guidelines and contact persons are necessary to ensure correct and optimal use.
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ComMUSICation – From Pavlov's Dog to Sound Branding
As the name implies, COMMUSICATION deals with the influence of sound and music used for communication – from the sounds that navigate us through our everyday life to the systematic development of Sound Identities for companies and brands.
Although the book is intended primarily for the marketing and business community, it is written in an easy-to-read, entertaining style that makes it attractive for a wider audience.
“John Groves has written everything about sound branding that you ever need to know”
Spießer Alfons – HORIZONT
“The art is to create music that makes positive associations without being irritating. Groves should know what he is talking about; he has created jingles for Visa, Bacardi, Mentos, Melitta and many more. “
W & V Magazine
A Sound Identity is the sound that is intended to identify an entity – be it a brand, a company or an organisation. It can consist of just one element, such as a Sound Logo or a branded Company Song, or it can be a complete set of interlocking and matching Sound Elements. This distinguishes brands from one another and makes them noticeable. Recent research provides hand-proof evidence that sound and music have the ability to control the perception of quality and value, which inevitably affects the purchasing decision. One more reason why the strategic implementation of music and sound should not be neglected.