A sonic identity makes brands memorable and distinct. We're all familiar with the “I’m Lovin' It” sound of McDonald’s... Sonic Branding translates brand values into music.
The right voice will give your brand a specific character and set the tone that best represents your brand values.
Every sound that is not music or voice, can be part of a sonic identity. Slack or Microsoft are usings sounds that can easily be associated with their brands!
More infos are available in our Sound Branding section.