University of Art & Design | Basel

University of Art & Design | Basel

John Groves with a three day seminar about “Sound Branding and the Use of Music and Sound in Brand and Corporate Communications” on November 11th, 12th and 13th at the „HyperWerk – Institute for Postindustrial Design“ at the University of Art and Design Basel, Switzerland.

HyperWerk, run by Prof. Mischa Schaub, is known a learning laboratory and highly regarded for their innovative and visionary approaches to economical, ecological and social dimensions of the post-industrial society. In a visually dominated world, this seminar spotlights the role of sound – not just in brand communications, but also in society as a whole.

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