New Business: Aegon
GROVES is happy to greet Aegon as a new Sound Branding client. As a provider of life insurance, pensions and asset management operating in key markets on four continents, Aegon is one of the worlds leading insurance companies with more than 24.000 employees. In North America, Aegon operates under the brand name „Transamerica“.
Aegon and Transamerica both use the brand claim „Transform Tomorrow“ in their communications which will soon become a key element of their Corporate Sound Identity.
The first international creative workshop is due to take place at the GROVES Netherlands studio in Amsterdam, who will be responsible for project management.