RIYADH METRO - Sound Logo Development

The King Abdulaziz project for transportation in Riyadh has proven to be one of the most exciting projects in the transformation of Saudi Arabia’s capital. Until now, public transportation in Riyadh had been underdeveloped and not a popular means of getting around the city.

“The metro project has been the dream project of Custodian of the Two Holy Mosques (the late; note by the editor) King Abdullah.” Prince Khaled, 2013

The Task

The task included the creation of a sound logo for the new brand identity and was part of the development of an umbrella brand concept including logos, fonts, communication materials and a brand manual for the official Ministry of Transportation in Riyadh, Saudi Arabia.

As one of the largest transportation infrastructure projects in the world, this automated, driverless network will be over 170 km long and include 87 stations on six lines.

Some of the iconic metro stations were designed by renowned architects such as Zaha Hadid and Snøhetta.


First of all I thank you very much for the excellent presentation to our top management as well for the intense and proficient work you performed (…). Today we got the feedback from our President which was (…) very positive. (…) He appreciates your high professional work, the sensibility expressed towards the local culture, the integration between the graphic logo, typography and sound, as well as the (…) scientific approach.


The Team

Annette Kearney, Project Management
Tarek Atrissi, Type Design: Arabic & Latin Typeface
Christoph Groß-Fengels, Groves Sound Branding GmbH
Albert Piella i Blanch, Postproduction/Animation
Angela Mani, Logo Design, Corporate Design & Consultancy
Commissioned by mc agency for political PR in Berlin.


Links and References:
1. World´s largest public transport system takes shape April 2016
2. Wikipedia Riyadh Metro

RPTA Sound Logo

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