The King Abdulaziz project for transportation in Riyadh has proven to be one of the most exciting projects in the transformation of Saudi Arabia’s capital. Until now, public transportation in Riyadh had been underdeveloped and not a popular means of getting around the city.
The task included the creation of a sound logo for the new brand identity and was part of the development of an umbrella brand concept including logos, fonts, communication materials and a brand manual for the official Ministry of Transportation in Riyadh, Saudi Arabia.
As one of the largest transportation infrastructure projects in the world, this automated, driverless network will be over 170 km long and include 87 stations on six lines.
Some of the iconic metro stations were designed by renowned architects such as Zaha Hadid and Snøhetta.
KING ABDULAZIZ PROJECT FOR RIYADH TRANSPORT – LOGO DEVELOPMENT, ©MDC // LOGO DEVELOPMENT ©MDC
Annette Kearney, Project Management
Tarek Atrissi, Type Design: Arabic & Latin Typeface
Christoph Groß-Fengels, Groves Sound Branding GmbH
Albert Piella i Blanch, Postproduction/Animation
Angela Mani, Logo Design, Corporate Design & Consultancy
Commissioned by mc agency for political PR in Berlin.
Links and References:
1. World´s largest public transport system takes shape April 2016
2. Wikipedia Riyadh Metro