With a market share of 33%, the LBS Group is Germany’s number 1 mortgage savings bank.
The existing jingle from the sixties was saved from being substituted. It was identified by our consultation as a valuable brand asset, which we redesigned into a sound logo. By retaining the last three notes of the jingle and synchronizing them to a visual device representing “L-B-S”, we were able to create a memorable and easily recognizable sound logo. The texture of the sound logo communicates innovation, while the melody clearly connects to the brand heritage.