Source material of the sound identity
In addition to the sound logo, the brand song is the source material for the sound identity. Unlike the easily recognizable melody of the sound logo, this is to be understood as the basis for further compositions. It contains compositional elements that suggest the unique bonprix sound identity through their particular modernity, quality, dynamics and mood.
The bonprix sound identity was developed according to the assessment criteria listed above. The starting point for the tonality and tone sequence was the brand promise and the values that bonprix stands for.