“After Georg Heinrich Engelhard passed on his rose pharmacy, founded in Frankfurt in 1826, to his son, the success story began: Karl Philipp Engelhard did not continue the pharmacy, but he continued the idea of doing something good for people. He developed the original recipe for a paste made from the lichen Iceland moss – the cornerstone of the company. isla® moss is not only one of its most successful products, but the small family business has grown into an international company with more than 400 employees.”
In addition to isla® moss, the brand’s products also include isla® med akut, isla® med voice and isla® junior.
Development of a jingle to match the new brand claim created by Menori Design, The Claim – “ISLA – for the love of our throat and voice”, including production of a radio campaign.