Clueless, Entourage, Unbreakable, and has been viewed millions of times on YouTube. It has even featured on the Dave Letterman Show and parodied, for example by the Foo Fighters in their “Big Me” video.
The jingle “Fresh Goes Better” helped Mentos to an incredible success in many campaigns and was celebrated by the advertising industry as one of the world’s most well-known jingles of the 90s [1-4].
Bet you know it too?
[Intro]
Doo doo doo doo, doo doo, doo wah!
[Verse]
It doesn’t matter what comes
Fresh goes better in life
With Mentos fresh and full of life
Nothing gets to you
Staying fresh, staying cool
With Mentos, fresh and full of life!
[Chorus]
Fresh goes better
Mentos freshness
Fresh goes better
With Mentos, fresh and full of life!
Mentos, the freshmaker!
Mentos is a confectionery that is produced by the privately owned Perfetti van Melle company.
It is available in more than 150 countries. With their 19,000 employees, they are the third largest player in the confectionery company in the world.
Although Mentos has a very consistent visual image, the choice of music for their TV commercials was previously left up to each market.
This meant that the the brand sounded different from country to country. The challenge was to develop a memorable piece of music to ensure a consistent identical perception in all markets.
The Freshmaker was born! A concept designed to position Mentos as a refreshing and inspiring break. We composed the song “Fresh Goes Better”, which was used consistently worldwide for more than 20 years in all films and radio spots. It was recorded in many different versions and languages.
Even today you can stop someone on the street – from Moscow to New York – and chances are that someone will still be able to sing it! The song was featured in a number of films such as Clueless, Entourage, Unbreakable, and has been viewed millions of times on YouTube.
It has even featured on the Dave Letterman Show and parodied, for example by the Foo Fighters in their “Big Me” video.
Almost 30 years after its release, the Mentos Jingle is still very much alive! It has become a piece of advertising culture that is constantly being interpreted by other artists and has developed a life of its own in the YouTube community.
Here is our homage to the song and to the artists who have been inspired by “Fresh Goes Better”
GROVES Sound Branding GmbH
Isekai 20
20249 Hamburg
phone +49 40 47 10 35 0
email information@groves.de
